Xtify

Platform Features and Benefits

The Xtify Notifications Platform offers a variety of campaign management features to create the most effective, geo-relevant messaging campaigns for your users

Direct-to-Device (PUSH) Messaging Channel

Xtify creates a direct notification channel directly to the mobile device - there is no need for email or SMS. Messages are delivered directly to the notifications tray on the device.

Flexible Communications Options

In addition to push messaging, Xtify can trigger your existing email or SMS process to send a message. In the future, Xtify will integrate with Apple Notifications and Blackberry Messaging so you can manage all of your mobile messaging campaigns in one place.

Point of Interest Triggers

Set geo-fences, large and small, that trigger messages to your audience. These points or interest, along with other business rules, determine how and when your applications' users receive messages from you.

Advanced Geo Fencing

Create points-of-interest around locations that are relevant to your users enabling you to send message when users arrive home, get to work, when they are at the airport or when they are out of town.

Personalized / Dynamic Messages

Send the right message to the right person. With Xtify, you can dynamically generate messages for your users based on their location. You can provide different offers, and refer users to different stores.

Flexible API's to Integrate with Your Own Messaging Platforms

Xtify offers API integration for developers to integrate with their own content management systems to create dynamic messages and business rules.

Access to Customer Location Data

In order to send location relevant and location triggered messages, Xtify collects the location-data of your users directly from their mobile device. This data can be accessed via API for analytics and a variety of other reasons.

Web-Based Campaign Management Tools

Xtify provides a web-based campaign management tool for developers to manually create simple campaigns or as an administration tool for more complex, multi-location campaigns.

Reporting and Analytics

Xtify offers a variety of basic and advanced reporting and analytics to enable proper evaluation of your messaging campaigns and to help determine ROI.

Targeting / List Management

Xtify offers developers the ability to create custom target lists and segments.

Campaign Optimization Tools

Xtify offers a variety of tools and reports to help developers optimize message content and frequency in the pursuit of optimized response rates, minimized opt-out rates and maximum ROI.